Online training for agents—offering a deep dive into lead generation, negotiation strategies, buyer and seller tactics & more!
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Developed by industry legend Brian Buffini, The Pathway to Mastery is the most comprehensive, in-depth training program ever created for the real estate industry. The Pathway to Mastery™ — Essentials, the first course in the program, offers a deep-dive into lead generation, working with buyers and sellers, the seven essentials of negotiation and building a world-class business plan.
Designed for both new and veteran agents, the innovative, activity-based lessons taught during the 8-module course* will increase your sales production and take you and your business to the next level on your pathway to mastery.
The Pathway to Mastery™—Essentials is now available to take at your own pace! Watch all at once, over a few days or week by week. With unlimited access to all course content for 9 weeks after registering you can maximize your time at home!
In just 8 weeks, agents are averaging…
$50,490 Total Income |6 Transactions
Reshape Your Business in Just Eight Weeks
Generate Quality Leads & Close More Deals
Build a Referral-Based Database of Clients
Focus Your Energy on the Right Tasks
Become Your Client’s Trusted Advisor
Work Easily with All
Learn to Sell to a Seller
Master the 7 Essentials of Negotiation
Build a Comprehensive Business Plan
Master Your Business With Eight Productivity Building Modules
Get to the next level with activity-based training sessions designed to transform your business.
Module 1 – The Law of the Harvest
Brian shows you how to leverage the universal principle of reaping what you sow to help you generate a predictable stream of high-quality leads.
Module 2 – The Stacking Effect
Brian shows you how to reap the benefits of the compounding effect. Each year will become easier and easier until you have your business on autopilot.
Module 3 – Working with Today’s Buyers
Unlock the secrets to working with the 5 types of buyers, from Millennials to the downsizing buyer. Learn how to turn the right dials to lock up buyer loyalty.
Module 4 – How to Sell a Seller
The most powerful asset in the real estate business is the 'For Sale' sign in a yard. You’ll learn how to convert a far higher percentage of seller prospects into signs in their yard.
Module 5 – The 7 Essentials of Negotiation
Your ability to negotiate is the most referable skill you have. Master them and your clients will refer you as a great negotiator.
Module 6 – Building Your Business Plan - Goal Setting
After this module, you will have a blueprint for your business success with short, mid and long-range goals for taking your business to the next level.
Module 7 – Building Your Business Plan - Financial Management
Get your financial house in order and learn how to keep more of what you make with both ‘offense and ‘defense strategies.
Module 8 – Building Your Business Plan - Time Management
The average sales agent grosses less than $35K a year and works 50 hours a week. Learn how to triple your income and double your time off.
How to Take the Essentials Course
The Essentials course is offered through a Buffini Certified Mentor or Buffini Certified Facilitator in a classroom setting.
Learn and practice with other agents for added collaboration, motivation and support from your Buffini Certified Mentor or Buffini Certified Facilitator.
Take the Essentials course online and on-demand in your office or home.
Learn and practice in the convenience of your own office. Join our private Essentials Facebook group to connect with other online students and find accountability partners.
Classes begin in January 2019
Your Essentials Course Student Kit
Includes professionally designed marketing materials, notecards and other useful resources that get results. Build a rock solid production-based business, ready to take it to the next level and turn your clients into referrers!
The robust Student Online Resource Center is regularly updated with prospecting resources, best practices, marketing materials and other sales tools to help you gain productivity mastery.
Referral Maker® CRM
Track your productivity generating activities using our award-winning business client management system.
With Referral Maker® CRM's cutting-edge Referral Intelligent Technology, it takes the guesswork out of lead generation by giving you daily action steps that will help you achieve your income goals. You'll know who to call, who to see and what to say. You can lead generate on the go with the Referral Maker® CRM app too! This easy to use contact manager was recently named to HousingWires Tech 100 list for leading the housing industry's technological revolution.