New Agent Training offering a deep dive
into lead generation, negotiation strategies,
buyer and seller tactics and more!

Developed by industry legend Brian Buffini, The Pathway to Mastery is the most comprehensive, in-depth training program ever created for the real estate industry. The Pathway to Mastery™ — Essentials course is an 8-week deep dive into lead generation, working with buyers and sellers, the seven essentials of negotiation and building a world-class business plan.
Designed specifically for both new and veteran agents, the innovative, activity-based lessons will increase your sales production and take you and your business to the next level on your pathway to mastery.

Reshape Your Business in Just Eight Weeks

Generate Quality Leads & Close More Deals
Build a Referral-Based Database of Clients
Focus Your Energy on the Right Tasks
Become Your Client’s Trusted Advisor
Work Easily with All
Buyer Types
Learn to Sell to a Seller
Master the 7 Essentials of Negotiation
Build a Comprehensive Business Plan

Master Your Business With Eight Productivity Building Modules

Get to the next level with activity-based training sessions designed to transform your business.

Week 1 – The Law of the Harvest

Learn how to leverage the Law of the Harvest to plant the seeds that will generate a steady stream of quality leads.

Week 2 – The Stacking Effect

Brian shows you how to reap the benefits of the compounding effect. Each year will become easier and easier until you have your business on autopilot.

Week 3 – Working with Today’s Buyers

Unlock the secrets to working with the 5 types of buyers, from Millennials to the downsizing buyer. Learn how to turn the right dials to lock up buyer loyalty. Take a peek.

Week 4 – How to Sell a Seller

The most powerful asset in the real estate business is the 'For Sale' sign in a yard. In Week 4, you’ll learn how to convert a far higher percentage of seller prospects into signs in their yard.

Week 5 – The 7 Essentials of Negotiation

Your ability to negotiate is the most referable skill you have. Master them and your clients will refer you as a great negotiator.

Week 6 – Building Your Business Plan - Goal Setting

At the end of this week, you will have a blueprint for your business success with short, mid and long-range goals for taking your business to the next level.

Week 7 – Building Your Business Plan - Financial Management

Get your financial house in order and learn how to keep more of what you make with both ‘offense and ‘defense strategies.

Week 8 – Building Your Business Plan - Time Management

Time management is critical to your business. The average sales agent grosses less than $35,000 a year and works 50 hours a week. Brian will show you how to triple your income and double your time off. How’s that sound?

How to Take the Essentials Course

In-Person

The Essentials course is offered through a Buffini Certified Mentor or Buffini Certified Facilitator in a classroom setting.

Learn and practice with other agents for added collaboration, motivation and support from your Buffini Certified Mentor or Buffini Certified Facilitator.

Online

Take the Essentials course online and on-demand in your office or home.

Learn and practice in the convenience of your own office. Join our private Essentials Facebook group to connect with other online students and find accountability partners.

Classes begin in January 2019

Your Essentials Course Student Kit

Includes professionally designed marketing materials, notecards and other useful resources that get results. Build a rock solid production-based business, ready to take it to the next level and turn your clients into referrers!

Student Online Resource Center

The robust Student Online Resource Center is regularly updated with prospecting resources, best practices, marketing materials and other sales tools to help you gain productivity mastery.

Referral Maker® CRM

Track your productivity generating activities using our award-winning business client management system.
With Referral Maker® CRM's cutting-edge Referral Intelligent Technology, it takes the guesswork out of lead generation by giving you daily action steps that will help you achieve your income goals. You'll know who to call, who to see and what to say. You can lead generate on the go with Referral Maker® CRM app too! This easy to use contact manager was recently named to HousingWires Tech 100 list for leading the housing industry's technological revolution.

HousingWire's Tech 100 Award:
"Top Technology Company"
Referral Maker Pro

Invest in your future today!


Only $395 (Plus S/H + Tax)

 

Buy Now!

Buffini & Company Members: $295* (Plus S/H + Tax)

*One2One, Group Coaching and Referral Maker PRO Members Only

Buy Now!

Questions? Call 1-800-945-3485 x2

Essentials is a Buffini & Company Authorized Program.

Pathway to Mastery™ — Essentials

Pathway to Mastery™ — Essentials


Student Workbook

Reinforce your skills learned in the Essentials course and reference notes and ideas.


Items of Value

Professionally designed marketing pieces with timely and relevant content that demonstrates your character and competence to your clients.


Notecards

Build and strengthen relationships by writing personal notes to show your clients and prospects that you care.


Oh, By the Way®… Stickers

Remind your clients you're never too busy for their referrals!


Win the Day Formula

Your own personal card to post as a daily reminder of the specific activities that lead to your success.


Marketing Calendar

Schedule your Win the Day activities including client parties, Pop-Bys and Buffini & Company events!

Student Online Resource Center


Watch and Listen

Access and Complete

Record and Track